About
Last updated: November 2026Published by Tim Kilroy
Beyond Referrals is a guide to growing a marketing agency, published by Tim Kilroy, an agency coach and consultant.
It is one of a small number of websites Tim Kilroy publishes. His main website is timkilroy.com, where you will find his coaching programs, playbooks and tools.
Tim Kilroy publishes this site. It exists to give established small marketing and PR agencies, the ones that have outgrown referrals, practical how-to guides on positioning, lead generation and a repeatable way to win clients. Because Tim sells coaching and consulting to those same agencies, this site is not independent, and the pages that compare options say so.
Definition
Tim Kilroy provides coaching and consulting for marketing and creative agency owners to improve positioning, lead generation, sales processes and agency operations. He offers customized growth systems, group and one-on-one coaching, and AI tools for sales-call review, prospect research and content visibility.
Numbers
The guides draw on Tim Kilroy's published playbooks and frameworks, such as Return on Understanding, the owner-operator trap and the five-stage agency funnel, and on published industry research with links to the source. Read the methodology for the details, or start with the guide to how to grow a marketing agency.
Short answers below. Every question links to the full agency growth FAQ.
Tim Kilroy works with marketing, creative, development, PR and content agencies. Agency Studio serves founders under $50K a month, and his custom SalesOS and DemandOS work serves established agencies between $1 million and $20 million in annual revenue whose growth still depends on the founder.
It is a free 30-minute call with no pitch. You describe what is going on in the agency, Tim helps diagnose the real problem rather than the symptom, and you leave knowing what to fix first whether or not you work together. You can get in touch through timkilroy.com/contact.
Tim Kilroy offers AI tools for agency sales and visibility. Call Lab Instant gives free feedback on a recorded pitch, Call Lab and Call Lab Pro review call transcripts and score them against methods such as SPIN and MEDDIC, and Discovery Lab researches a prospect in about 60 seconds. Other tools cover content visibility.
Yes. Tim Kilroy's SalesOS is a custom sales engine built for agencies between $1 million and $20 million a year, scoped after a free call. For self-review, his Call Lab tools analyze recorded or transcribed sales calls and flag things like talk-to-listen ratio and objection handling. Current details are on timkilroy.com.
The best coach depends on your bottleneck. Tim Kilroy's own answer points to Blair Enns for positioning and value-based pricing, David C. Baker for agency structure and M&A positioning, Jhana Li at Spyglass Ops for operations and delivery efficiency, and his own DemandOS for whole-team demand generation.
Tim Kilroy offers a free 30-minute call for agency owners. You describe what is going on, he helps diagnose the real problem, and you leave knowing what to fix first, whether or not you work together.
